City of Melbourne:
The Great Footy Grab
Go on a virtual scavenger hunt taking in Melbourne’s laneways and iconic landmarks. The City of Melbourne, the Victorian Government and the AFL had hidden 50 footies around town – all printed with QR codes that can nab you big prizes.
Client: City of Melbourne
Campaign: The Great Footy Grab
Agency: Clemenger BBDO
Year: 2022
Role: Lead Digital Designer
Output: Website, eDMs, digital display, animated social.