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City of Melbourne: The great footy grab

City of Melbourne:
The Great Footy Grab

Go on a virtual scavenger hunt taking in Melbourne’s laneways and iconic landmarks. The City of Melbourne, the Victorian Government and the AFL had hidden 50 footies around town – all printed with QR codes that can nab you big prizes.

 

Client: City of Melbourne
Campaign: The Great Footy Grab
Agency: Clemenger BBDO
Year: 2022

Role: Lead Digital Designer
Output: Website, eDMs, digital display, animated social.