The internet is full of videos drawing attention to self-esteem issues. We wanted to create a video to help raise awareness of self-esteem issues without being lost in void of sappy self-care videos.
By incorporating human centred design methods, myself and two other Billy Blue College of Design students (Stacey P and Nick F) researched and surveyed ways to reach our target audience. Our audience needed our creative idea to be accessible, eye-catching, funny, exciting, and youthful. We created something ridiculous and great.
We created the Embrace Yo Shelf campaign.
The internet is full of videos drawing attention to self-esteem issues. We wanted to create a video to help raise awareness of self-esteem issues without being lost in void of sappy self-care videos.
By incorporating human centred design methods, myself and two other Billy Blue College of Design students (Stacey P and Nick F) researched and surveyed ways to reach our target audience. Our audience needed our creative idea to be accessible, eye-catching, funny, exciting, and youthful. We created something ridiculous and great.
We created the Embrace Yo Shelf campaign.