North Fitzroy Village:
Your hood
After the looooong lockdown of 2020, the North Fitzroy Village businesses wanted to let the local community know business is open again.
The visuals I created for the campaign aimed to convey the quirky, kitschy, grassroots culture of North Fitzroy. Below is a snapshot of the collateral and giveaways I pulled together.
The project was initiated by Muscrats and supported by the Yarra City Council.
Client: North Fitzroy Village
Campaign: Your hood with the goods
Agency: Freelance
Year: 2020
Role: Designer/Art Director
Output: POS, merchandise, social