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North Fitzroy Village: Your hood with the goods

North Fitzroy Village:
Your hood

After the looooong lockdown of 2020, the North Fitzroy Village businesses wanted to let the local community know business is open again.

The visuals I created for the campaign aimed to convey the quirky, kitschy, grassroots culture of North Fitzroy. Below is a snapshot of the collateral and giveaways I pulled together.

The project was initiated by Muscrats and supported by the Yarra City Council.

 

Client: North Fitzroy Village
Campaign: Your hood with the goods
Agency: Freelance
Year: 2020

Role: Designer/Art Director
Output: POS, merchandise, social